• Develop and implement the commercial strategy in alignment with the company's overall business goals.

• Analyze market trends, customer needs, and competitive landscape to identify growth opportunities.

• Drive sales and revenue growth by identifying new market segments, clients, and partnerships.

• Establish and manage pricing strategies, sales forecasts, and revenue targets.

• Oversee the sales team, providing leadership, coaching, and direction to ensure high performance.

• Set sales targets and monitor team performance against these goals.

• Manage the marketing team to develop campaigns that support commercial objectives.

• Ensure brand consistency across all marketing and sales channels.

• Build and maintain strong relationships with key clients, partners, and stakeholders.

• Represent the company at industry events, conferences, and networking opportunities.

• Monitor and manage the commercial budget, ensuring efficient allocation of resources.

• Analyze financial performance and take corrective actions as necessary to achieve targets.

• Work closely with other departments (such as operations, finance, and product development) to ensure alignment and execution of commercial strategies.

• Recruit, train, and develop the commercial team to build a high-performing organization.

• Identify potential risks related to commercial activities and develop strategies to mitigate them.

Skills & Qualifications:

• Bachelor’s degree in business administration, Marketing, Finance, or a related field, MBA is an asset.
• 15+ years of experience in sales, marketing, or commercial roles, with a proven track record of success in CSD beverages. 
• Fluent in English (Arabic and / or Kurdish are a plus)