الوصف الوظيفي

Key Responsibilities:

Content Development:

Create compelling and high-quality content for various platforms, including websites, social media, email campaigns, and marketing collateral.

Collaborate with graphic designers, digital marketers, and other team members to bring content concepts to life.

Copywriting:

Develop clear and concise copy for advertising campaigns, product descriptions, promotional materials, and other marketing initiatives.

Ensure consistency in brand messaging across all communication channels.

Storytelling:

Craft engaging and relatable stories that resonate with the target audience and align with the bank's values and mission.

Develop narratives that humanize the brand and build a connection with customers.

SEO Optimization:

Incorporate SEO best practices into content creation to enhance online visibility and search engine rankings.

Collaborate with the digital marketing team to align content with SEO strategies.

Compliance and Legal Considerations:

Ensure all content complies with regulatory requirements and legal standards in the banking industry.

Work closely with compliance teams to secure necessary approvals for content.

Content Calendar Management:

Work with the marketing team to develop and maintain a content calendar.

Ensure timely delivery of content aligned with marketing campaigns and initiatives.

Research and Industry Knowledge:

Stay informed about industry trends, market dynamics, and competitor activities to create relevant and timely content.

Conduct research to gather data and insights for content creation.

Work with the marketing team to develop and maintain a content calendar.

Ensure timely delivery of content aligned with marketing campaigns and initiatives.

• Bachelor’s Marketing, Communications, English, or a related field.
• Proven experience (2 years) as a content creator or copywriter, preferably in the banking or financial sector.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO principles and digital content optimization.
• Creative mindset with the ability to think strategically and generate innovative ideas.
• Familiarity with regulatory guidelines related to banking content.
• Strong attention to detail and commitment to delivering high-quality content.
• Flexibility and adaptability to evolving project requirements.
• Passion for staying updated on industry trends and best practices in content creation.
• Ability to work in a collaborative team environment and meet tight deadlines.