الوصف الوظيفي

Your Responsibilities in this role

• Responsible for a designated geographic market area for the bakala/HoReCa/Small Enterprise channels to ensure sales & distribution objectives for brands on the marketplace are delivered as per targets
  Distribution:
• Adhere to permanent journey plans to service customers as per the determined frequency of coverage to achieve targeted numeric & weighted distribution for brands on the platform
• Identify and close gaps in the distribution network through productivity improvement and route optimization
• Ensure bakala/HoReCa/Small Enterprise target achievement at thecategory, brand, and SKU level
• Undertake POS merchandising execution for brands on the platform to support tertiary sales from priority retailers
• Ensure range selling KPIs are met for all brands on the marketplace for the designated area
• Ensure order fulfilment & follow-up is done for all customers as per the delivery promise
• Identify new customers for sales expansion and implement launch plans 
• Promotions:
• Increase sales by ensuring BTL campaigns & schemes are communicated to customers as per monthly sales objectives
• Gather market information on the competition and work with merchandising team and brand partners to provide inputs for marketing & promotion design
• Identify target outlets for BTL schemes and ensure scheme uptake targets are delivered
• Support brands on new product launch to ensure placement & sampling targets are achieved
• Gather insights on promotion effectiveness and communicate to central merchandising teams
• Ensure brand pricing, promotion & visual merchandising norms are implemented in the market Increase enrolment of credit for customers in line with allocated targets to ensure customer working capital availability for sales per customer
• Ensure reporting for the design areas are using MIS through daily, weakly and monthly reports
  Trade Relationships:
• Develop and maintain relationships with customers to ensure Amal is positioned as a trusted supplier with high reliability
• Work jointly with key accounts to improve sales volumes and range selling
• Interface with local customer associations to be the voice of Amal in the local market
• Customer Enablement & Growth:
• Educate & train customers in the use of the app and its features to increase self-service orders on the app
• Spend time with customers regularly to understand pain points and evolve solutions that can be given by Amal offline & online
• Share customer insights with other sales team members to enable Amal NPS is consistently improving
  Brand Partnerships:
• Partner with merchandising to identify new brands and grow existing brands by providing market intelligence on new brands & products that can be launched
  o Work with focus brands to drive market share expansion campaigns
• Ensure individual brand sales metrics on the platform are met An Ideal Candidate Profile for this Role:
• 5-6 years of prior sales experience in Iraq, including Baghdad, for a global/regional FMCG/Electronics company or large brand distributor
• Should have directly managed a geographic area for sales for the Bakala channel with responsibility for area sales targets and market expansion
   Execution experience in on-ground implementation of trade schemes, reporting, and reconciliation
• Exposure to modern trade and Key Account Management for institutional customers is desirable 
• Experience in launching a new brand in Iraq, and entering new geographic markets in FMCG/Electronics 
• Experience will be an added advantage

Job Requirements

• Post Graduate Degree in Marketing
• 5-6 years of FMCG/Electronics Sales experience
• FMCG/Electronics Sales Management
• Retailer Relationship Development
• Sales Analytics & Reporting skills
• Brand launch & distribution execution skills
• Distributor & Supplier RoI Management
• Knowledge of English & Arabic
• Use of Sales & CRM Platforms for Reporting