الوصف الوظيفي

Job Scope: 

Responsible for identifying and capturing incremental volume & high visibility by marketing at the point of purchase. A key interface between sales & marketing delivering trade marketing expertise to develop, implement & track strategies in order to meet necessary targets.

Support business development by creating customer focused activity programs and delivering to the field the necessary selling tools.

• To create channel specific sales aids that link ACCBC Pull programs to customer’s needs

• Develop initiatives that support field-based activity in targeted priority areas, e.g. South, MT, Float And Barbican

• To sign off all promotions as field ready from a customer perspective

Innovation Support

• Support innovation calendar (launches & promos) via providing visibility and merchandising equipment's for POS, Communicate the trade programs to the sales team & the channels.

• Prepare & communicate incentive programs for retailers & sales team.

• Tracking of the results and analysis.

• Prepare the yearly Trade marketing calendar in conjunction with Commercial manager summarizing ACCBC pull & push initiatives. The calendar to be the single voice for field communication

• Within the Calendar, provide examples of Best Practice and establish KPI’s for key initiatives

Pricing Architecture

• Identify and secure the data required to support the ACCBC development of Pricing Strategy

• Working with ASM, make recommendations on pricing strategy by market, channel and package

• Yearly operating plans including: Targets, Trade terms & Promotional calendar for Modern Trade.

• Monthly reporting of mentioned channels.

• Look for new channel development opportunities.

• Design channel specific new merchandising & visibility equipments as well innovation & promotions launches.

• Provide necessary commercial arguments & promotions in order to help category development in the channel.

Measures:

• Market Share & Volume performance

• Roll out of Trade marketing initiatives

• Consumer KPI targets

• Reports summarizing TM projects

Skills & Qualifications

• A university degree in Marketing or Business Administration
• + 5 years experience in agency or trade marketing experience
• Fluency in Arabic and English language, Kurdish language is a plus
• Computer literacy (MS word, Excel, Power point, other related software)
• Strong presentation skills
• Strong Interpersonal skills
• Good networking and communication skills

*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process