الوصف الوظيفي

The Marketing Director is responsible for developing and executing the company's marketing strategy to strengthen brand positioning, generate qualified leads, and drive business growth. The role oversees all marketing initiatives across digital, traditional, and outdoor channels while promoting the agency's portfolio of advertising solutions, including LED billboards, digital screens, outdoor media, transit advertising, and integrated campaigns.

• Develop and implement the company's annual marketing strategy aligned with business objectives.
• Build brand awareness and position the company as a leading outdoor and digital advertising agency.
• Plan and execute integrated marketing campaigns across digital, social media, print, PR, email, events, and outdoor advertising.
• Generate qualified leads and support the sales team through targeted marketing initiatives.
• Develop marketing plans to promote the company's advertising inventory, including LED billboards, digital displays, static billboards, transit media, and event branding opportunities.
• Manage the company's online presence, including website, SEO, social media platforms, and digital advertising.
• Lead the creation of marketing collateral, presentations, case studies, media kits, and promotional materials.
• Oversee content strategy, ensuring consistent messaging across all communication channels.
• Analyze market trends, customer behavior, competitor activities, and emerging advertising technologies.
• Develop strategic partnerships with brands, agencies, event organizers, and media partners.
• Manage the annual marketing budget and optimize ROI across all campaigns.
• Track campaign performance using KPIs and prepare executive reports with actionable insights.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree (MBA or equivalent) is preferred.
• 8 years of progressive marketing experience, with at least 4 years in a leadership role.
• Experience within media, advertising, outdoor advertising, digital media, or a related industry is highly preferred.
• Proven success in developing marketing strategies that drive revenue growth and lead generation.