الوصف الوظيفي

CRM Strategy Development:

• Develop and implement comprehensive CRM strategies aligned with business objectives to enhance customer relationships.
• Utilize data analytics to identify customer segments, behaviors, and preferences.

 Customer Segmentation and Targeting:

• Analyze customer data to segment and target specific customer groups for personalized engagement.
• Create targeted campaigns based on customer profiles and behaviors.

Campaign Management:

• Plan and execute CRM campaigns across various channels, including email, social media, and other communication platforms.
• Monitor and analyze campaign performance, making data-driven adjustments for optimization.

Customer Journey Mapping:

• Map and analyze customer journeys to identify touchpoints for improved engagement and satisfaction.
• Implement strategies to enhance the overall customer experience at every stage of the customer journey.

Data Analysis and Reporting:

• Utilize CRM tools and analytics platforms to extract meaningful insights from customer data.
• Prepare regular reports on key performance indicators (KPIs) and provide recommendations for improvement.

Cross-functional Collaboration:

• Collaborate with marketing, sales, and customer service teams to ensure alignment of CRM strategies with overall business goals.
• Work with IT teams to optimize CRM systems and integrations.

Feedback Collection and Analysis:

• Implement systems for collecting customer feedback and reviews.
• Analyze feedback to identify areas for improvement and implement strategies to address customer concerns.

Skills & Qualifications:

• Bachelor’s degree in marketing, Business, or a related field
• Proven experience (2-5 years) in CRM management and customer engagement, preferably
• Strong analytical and data interpretation skills.
• Proficiency in CRM tools and analytics platforms.
• Excellent communication and interpersonal skills.
• Ability to think strategically and work collaboratively in a team environment.
• Familiarity with regulatory guidelines related to customer engagement in the banking sector.

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