الوصف الوظيفي

Key Responsibilities

• CC Consumer Activation & Deployment
  • Lead end-to-end planning and execution of CC consumer activation programs across approved and compliant channels in Iraq.
  • Translate global and regional CC brand strategies into locally relevant consumer engagement initiatives.
  • Own activation calendars, deployment plans, and execution standards across all consumer touchpoints.
• Brand Engagement & Experience
  • Develop and execute CC brand engagement initiatives that strengthen brand equity and consumer connection within regulatory boundaries.
  • Ensure consistent CC brand storytelling, visibility, and experience across all activations.
  • Identify and deploy scalable engagement formats suited to Iraqi cultural, operational, and security realities.
• Cross-Functional & Partner Collaboration
  • Work closely with Sales, Trade Marketing, CX, Legal, and Compliance to ensure aligned and compliant CC activation execution.
  • Manage agencies and local partners, ensuring clear briefs, execution excellence, and delivery against objectives.
  • Align activation plans with commercial priorities, route-to-market realities, and product availability.
• Performance Management & Insights
  • Define and track CC activation KPIs (reach, engagement quality, trial, execution excellence).
  • Monitor performance, generate insights, and optimize future CC activation plans.
  • Prepare clear post-activation reports and recommendations for local and regional stakeholders.

Key Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–8 years of experience in marketing, consumer activation, or brand engagement.
• Mandatory hands-on experience in the Iraqi market, with strong understanding of local consumer behaviour, retail landscape, and regulatory environment.
• Proven experience operating in highly regulated FMCG or tobacco environments.
• Strong project management, stakeholder management, and agency leadership skills.
• Analytical, execution-driven, and results-oriented mindset.
• Requires frequent travel across Iraq.