Job Description

Key Responsibilities:

• Develop and execute marketing strategies aligned with the company’s goals and market trends.
• Oversee and manage digital, social media, and traditional marketing campaigns to enhance brand visibility.
• Lead market research and competitor analysis to identify new opportunities and consumer insights.
• Develop and maintain a strong brand identity, ensuring consistency across all channels.
• Collaborate with sales and product teams to drive lead generation and customer engagement.
• Manage the marketing budget efficiently, optimizing ROI on marketing initiatives.
• Analyze campaign performance metrics and prepare reports with actionable insights.
• Build and maintain relationships with media, influencers, and key stakeholders to enhance brand exposure.
• Oversee the creation of marketing materials, content, and advertising strategies.
• Stay updated on industry trends, emerging technologies, and best marketing practices.
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Qualifications & Requirements:

• Bachelor’s degree in Business Administration, or a related field (MBA is a plus).
• 5+ years of experience in marketing, with at least 3 years in a managerial role.
• Strong understanding of digital marketing, SEO and social media trends.
• Proven experience in brand management, market research, and campaign execution.
• Excellent analytical, strategic thinking, and leadership skills.
• Strong communication and negotiation skills.
• Proficiency in marketing tools and software 
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Solid knowledge of website analytics tools.
• Up-to-date with the latest trends and best practices in online marketing and measurement