Job Description

Key Responsibilities:

Media Planning and Strategy:

Develop and execute comprehensive media plans to support marketing objectives.

Stay abreast of industry trends and market dynamics to optimize media strategies.

Identify target audiences and select appropriate media channels to reach them effectively.

Media Buying and Negotiation:

Manage relationships with media vendors and negotiate favorable terms for advertising placements.

Monitor media budgets and ensure cost-effectiveness in media buying.

Implement strategies to maximize the impact of media investments.

Content Development:

Work closely with the content team to develop compelling and relevant content for various media platforms.

Ensure consistency in messaging and brand positioning across all media channels.

Review and approve advertising materials to ensure compliance with brand guidelines and regulatory requirements.

Campaign Management:

Oversee the end-to-end execution of media campaigns, including tracking and reporting on key performance indicators (KPIs).

Analyze campaign data to make data-driven decisions for optimizing future media strategies.

Collaborate with cross-functional teams to align media campaigns with overall marketing initiatives.

Crisis Communication:

Develop and implement crisis communication strategies to protect the bank's reputation in times of media scrutiny.

Act as a spokesperson for the bank when required and coordinate with the public relations team for effective crisis management.

Media Monitoring and Analysis:

Monitor media coverage related to the bank and its competitors.

Conduct regular analysis of media trends and sentiment to inform communication strategies.

Prepare reports for senior management on media performance and impact

Skills & Qualifications:

Bachelor’s degree Marketing, Communications, Business, or a related field. Master's degree is a plus.

Proven experience (7-5 years) in a media management role, preferably in the banking or financial services industry. 

Excellent communication and interpersonal skills.

Strong understanding of media planning, buying, and optimization strategies. 

Ability to work under pressure and handle crisis situations effectively.

Proficient in using media monitoring tools and analytics platforms.

Creative thinking and problem-solving skills.

Knowledge of regulatory compliance related to banking advertising.