Job Description

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives and growth targets.
• Manage and optimize digital campaigns across social media, Google Ads, email marketing, and website & Ecommerce channels.
• Create engaging content and oversee brand positioning across all digital platforms.
• Analyze campaign performance, website traffic, and customer insights to improve ROI and marketing effectiveness.
• Manage the company’s social media presence, online reputation, and digital communications.
• Coordinate with sales, product, and technology teams to support product launches and customer acquisition initiatives.
• Monitor market trends, competitor activities, and emerging digital technologies.
• Manage marketing budgets, external agencies, and third-party vendors when required.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in digital marketing, preferably within retail, technology, or e-commerce sectors.
• Strong knowledge of business suite, social media advertising, and marketing automation tools.
• Experience in content creation, lead generation, and performance marketing.
• Excellent communication, analytical, and project management skills.
• Creative mindset with strong attention to detail and brand consistency.