Job Description

We are seeking a talented Digital Media Specialist to join our team and will be responsible for developing and executing effective digital media campaigns, creating engaging content, managing social media channels, and analyzing performance metrics to optimize campaign results.

DUTIES AND RESPONSIBILITIES:

• Develop and execute digital media campaigns across multiple platforms including social media, email, display, and search advertising.
• Create and curate engaging content such as posts, videos, images, and infographics for digital channels.
• Manage social media channels including content creation, community management, and paid social media campaigns.
• Use data and analytics tools to track, analyze, and report on campaign performance and provide recommendations for optimization.
• Collaborate with cross-functional teams to develop digital media strategies and campaigns.
• Stay up-to-date with industry trends and best practices in digital media and make recommendations for innovative approaches to reach target audiences.

QUALIFICATIONS AND COMPETENCIES: 

• Bachelor's degree in marketing, communications, or a related field.
• 2-4 years of experience in digital media marketing, advertising, or related fields.
• Strong understanding of digital media platforms and advertising tools, including Google Analytics, Facebook Ads Manager, and Google AdWords.
• Excellent communication skills, both written and verbal.
• Experience with content creation and social media management.
• Strong analytical skills and ability to interpret data to make data-driven decisions.
• Ability to work independently and manage multiple projects simultaneously.