Job Description

1. Oversee all marketing campaigns for their company or department.
2. Implement strategy.
3. Promote a business, product, or service.
4. Ensure the company is communicating the right messaging to attract prospective customers and retain
existing ones.
5. Represent the marketing team to cross-functional groups including product management, sales, or
customer support.
6. Manage and coordinate marketing and creative staff.
7. Lead market research efforts to uncover the viability of current and existing products/services.
8. Collaborate with media organizations and advertising agencies.
9. Brainstorm ideas for new campaigns.
10. Coordinate with the retail operations team and other departments to produce effective strategies.
11. Monitor current campaigns, ensuring their staff meets deadlines and completes necessary tasks.
12. Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve
brand marketing and exposure.13. Intimate understanding of traditional and emerging marketing channels
14. Excellent communication skills
15. Ability to think creatively and innovatively.
16. Budget-management skills and proficiency
17. Professional judgment and discretion that comes from years of experience in the field.
18. Analytical skills to forecast and identify trends and challenges.
19. Familiarity with the latest trends, technologies and methodologies in graphic design, web design,
production, etc.