Job Description

Trade Marketing Executive

The Trade Marketing Executive supports the implementation of the indirect retail visibility strategy, enhancements, and execution to ensure retail touchpoints deliver an excellent consumer experience and strong commercial performance.

The role involves collaborating with internal teams and market stakeholders to ensure effective execution of marketing initiatives, optimize retail visibility, and enhance brand awareness and engagement across different retail channels.

Key Responsibilities
- Indirect Retail Visibility Strategy
- Support the execution of offline visibility strategies across indirect retail locations.
- Ensure alignment with portfolio plans, channel requirements, consumer segmentation, and local market regulations.
- New Product Launches
- Support visibility activities for new product launches across indirect retail channels.
- Ensure effective go-to-market (GTM) and omnichannel execution.
- Marketing Campaign Coordination
- Coordinate the deployment of multi-category marketing campaigns and promotional activities across channels.
- Develop visibility solutions supporting SFP and CC cycles.
- Coordinate with Field Force teams to ensure timely and effective implementation.
- Brand Positioning & Channel Performance
- Support indirect retail channels through brand positioning and visibility initiatives.
- Identify opportunities to improve brand awareness, consumer engagement, and channel performance.
- Visibility Mapping & Tracking
- Maintain and update indirect retail offline visibility mapping and trackers in collaboration with Field Teams.
- Support the development of brand communication and visibility calendars.
- Execution Excellence & Field Audits
- Develop and implement visibility scorecards for different retail channels.
- Conduct regular field visits across Iraq to monitor visibility implementation and execution standards.
- Audit and validate data collected through digital systems to ensure accuracy and market relevance.
- Retail Visibility Solutions
- Explore innovative Trade Point of Sale Materials (TPOSM) and retail visibility solutions.
- Identify opportunities to improve brand awareness and enhance the consumer journey.
- Coordinate with Procurement to identify and evaluate potential suppliers and vendors.
- Event Management
- Support event planning and execution, including designing renders, promotional units, and selecting suitable materials.
- Coordinate with relevant market teams to determine the most effective event setup and execution approach.
- Administrative & Supplier Coordination
- Manage daily operational tasks and maintain effective communication with suppliers.
- Follow up on ongoing projects and supplier activities to ensure timely delivery and completion.
- Skills & Competencies
- Strong project management and coordination skills.
- Excellent communication and interpersonal abilities.
- Ability to work independently and collaboratively within a team.
- Strong attention to detail and organizational skills.
- Proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint.
- Good understanding of retail visibility, merchandising, and trade marketing activities.
- Strong analytical and problem-solving skills.
- Willingness to conduct regular field visits across Iraq.

Education & Experience
- Bachelor's Degree or higher from an accredited college or university.
- Fluency in Kurdish, English, and Arabic languages is a must.
- Previous experience in Trade Marketing, Field Sales, Sales Force Operations, or Visual Merchandising.
- Experience in FMCG or retail environments is preferred.

Additional Requirements
- Nationality: Local.
- Location: Erbil, Iraq.
- Sector: Fast-Moving Consumer Goods (FMCG), Trade Marketing, and Retail Marketing.